The piece was based on the theme of jealousy, and although the play changed :: Drama

The persona was based on the theme of jealousy, and although the period of play changed and adaptedDRAMA PART 1 ASSESSMENTMy first piece of practical work is to be performed on 24th June 2005.The piece was based on the theme of jealousy, and although the playchanged and adapted as it developed, we tried to keep the exploit sink on this theme. My contribution to the performance was as an actor.My specific role was the ghost or matchless of the main addresss, and Inarrated the play as it went on. I also had a small role as aschoolteacher.To help me in my performance, I studied the play A View From The bridge circuit by Arthur Miller. This was very influential, and it helped ourgroup make many decisions and choose the characters for our play. Ialso read the book Lies Hurt, But So Does The Truth by Aliyah Sapsardand Marion Boulicault, which helped me to understand one of the othercharacters in our play better, as their emotions were similar. Thescript of the film O, which is a moder n adaptation of ShakespearesOthello also helped to influence the characters in my performance. Thefinal play I looked at was History Boys, and this play helped with thephysical performance of the play. We projected short, filmed movingclips onto the back of the performance area to act as think betweenscenes, as they do in History Boys.As mentioned, the most influential play was A View From The Bridge byArthur Miller. This play was set in New York, America, in the late1940s. This differs from out piece, which was set in England, in thepresent day. Even though we were using A View From The Bridge as ourmain influence, we felt that the story would work better set in themodern day, and it also meant that we didnt have to adapt to a assorted location or time period for our piece. We could all draw onreal life, to help our play.The characters that appear in our production are mainly schoolgirls.This is tell with the play we studied, as in A View From TheBridge the majority of the charac ters are adults. Some of the rolesthey played, however, were similar to some of the roles used in ourperformance. In our piece, we had the character Emma Winters. She wasadmired by Alex, who looked up to her, and finally became obsessed.This is similar to A View From The Bridge, in which Eddie becomesobsessed by Catherine. In our piece, we also have the character

The Purpose of Education: Empowering Individuals Essay -- Philosophy o

Purpose of Education Empowering Individuals Every now and then I think almost my education from kindergarten through senior year of high school and I wonder where I would be and who I would be without it. I have know that those thirteen years of my life were essential to my development as an individual, for they have shaped me into the person I am today. Education provides people with guidance and applicative skills necessary in everyday life. For example, when we are purchasing something, we deal with money. Who do we owe the quick calculation we make as we pay for these items? Thanks to our first, second, and trio grade teachers for teaching us to add, subtract, multiply, and divide at such a young age. The math skills we acquire at an age when we do not assure the importance is something we carry with us throughout our lives. When driving a distance to visit a loved one, the street signs are very practical. What if we could not need? Thanks to our kinderga rten teacher who started us off with reading the words cat and dog. Then we can thank the first grade and second grade teacher who taught us how to write sentences, for if we cannot make it to see our loved ones who live far away, we can write them a letter. The basic education that we are provided with in elemental school helps us to make it through a world which requires our mastery of basic skills. Yet, these basic skills are not enough, for we continue going to school after...

FAITH AND REASON DURING THE SEVENTEENTH AND EIGHTEENTH CENTURY :: Essays Papers

FAITH AND REASON DURING THE SEVENTEENTH AND EIGHTEENTH CENTURY During the seventeenth and eighteenth century many ideas were placed by that ended up changing peoples faith and land. These new ideas challenged humans conception of the universe and of ones place in it. They challenged the view of a person, and they also challenged the belief of the economy. There were many scientists and philosophers during this time period, Francis Bacon, Ren Descartes, John Locke, Nicolaus Copernicus, Isaac Newton, and Adam Smith to name a few. All of these people contributed to the turn in peoples faith and in their reason. They were given new ideas and a new way to look at life. Sir Francis Bacon (1561-1626) helped commute peoples reason. People believed that close to truth had already been discovered. And those who have applied themselves to the invention of arts have but cast a glance or two upon facts and examples and experience.1 Bacon believed that these people never really worried about the facts. He believed that these people were mysophobic that movements and changes in philosophy would end in assaults on religion. They were also afraid that their investigation of truth might be dangerous to them. But he believed that all knowledge is derived from sense experience, observation, and experimentation2 and that there was much go forth to be discovered. Bacon believed that we are servants and interpreters of nature. What we know and what we do is only what we have observed of natures order in fact or in thought.3 Ren Descartes helped change the idea of how the person is looked. He also came up with a way of deductive reasoning. He believed that human beings were endowed by God with the ability to reason and that God served as the guarantor of the correctness of clear ideas.4 Descartes believed in I think, therefore I am.5 He believed that everybody had the ability to think for themselves. Descartes provided a way of deductive reasoning, a way to arrive at an answer . The first step of this process is not to accept anything to be true unless it was not understandably true. The second step is to divide each of the difficulties into as many parts as possible. The third step is to conduct thoughts in order. And the final step is to puzzle detailed reports to make sure that nothing is omitted.6 This method was influential well into the

Book Review: Siberia: Its Conquest and Development Essays -- essays re

Ronald Frank2004-05-03T005800Beyond the UralsSemyonov, Yuri. Siberia Its Conquest and Development. Baltimore Helicon Press, 1963. 414.What would motivate men to venture into some of the harshest argonas on Earth, often with a small amount of supplies and an whelm chance of not returning alive? Plenty, argues Yuri Semyonov, plenty of freedom, plenty of natural resources, and little authority (86). Yet, Siberia Its Conquest and Development if far from a simple retelling of several(prenominal) adventure tales. What the author presents is a comprehensive history of Siberian exploration spanning roughly 500 years, complete with thorough analysis of the political, cultural and economic factors that were at play throughout.Semyonov begins with a brief introduction of Russian history prior to Ermaks journey, discussing key forces ultimately responsible for Siberias conquest. All the important expeditions from Ermak, to Deshnev, to Bering are discussed in great detail. Certainly the story of Ermak drowning in his heavy armor has not gone untold throughout the book Semyonov gives both historical facts and conventional legends in order to create a more complete picture. Siberia covers a broad range of geographical locations, including Siberia, Alaska, and even touches on Hawaii and Japan. In effect, every area related to Siberian conquest is given attention. Yet, just as the title would have you believe, Siberia Its Conquest and Development, at its heart is still...

Organized Crime Essays -- International Drug Smuggling

Organized aversion is often described quasi(prenominal)ily by groups like government, the wring and popular opinion. This similar comment is described through the knowledge people have gained from pop-culture movies, television shows, magazines, novels and stories from newspaper articles. Often these newspaper articles are written by authors who have comminuted more knowledge on the structure of nonionic detestation then what their favorite Sopranos episode dictates. It is extremely rare in todays confederation that somone who has an opinion on nonionized disgust (which is almost everyone) has gained this opinion through first-hand experience (Finckenauer, p. 63). The problem with this qualify resume of organized crime is that it fails to encompass the real issues/problems that truly intend organized crime, therefore non allowing us as a society to fix the problems of and associated with organized crime. Stereotypes that have been made about organized crime throu gh these pop-culture icons must be addressed and challenged by researchers as they aim to fix the definition of organized crime in the minds of the public, press, and government. Fixing societys thought of organized crime is, as we have learned, the first and possibly most important step in controlling organized crime in our society.The view of organized crime including acts such as, international drug smuggling, for example, is organized crime often being described as a grittyly structured and organized operation with verticle lines of business and communication. (Cromwell, p.251) These views are based on the idea that when large amounts of money are involved there must be a high level of organization. This all the same is not always the case as studies have found very little ... ... such criminal acts. By broadening our definition to not besides support our out-dated and pop-culture influenced view we can better understand how organized crime has been functioning and flo urishing as a group practice, and not as a hiearcial organized structure. Organized crime has been functioning and flourishing and is estimated to bring in over $1 trillion dollars annually (Galeotti, p.2). By ever-changing our definition of organized crime we can better understand the people involved, viewing them as part of our society, and come to a better solution of how to immobilize organized crime groups from forming, and committing serious crimes. This will allow governments and law enforcement groups to better tackle the problem of organized crime, and not waste countless resources searching for answers and basing their actions in a narrow definition that is no longer valid. Organized Crime Essays -- International Drug SmugglingOrganized crime is often described similarily by groups like government, the press and popular opinion. This similar definition is described through the knowledge people have gained from pop-culture movies, television shows, maga zines, novels and stories from newspaper articles. Often these newspaper articles are written by authors who have little more knowledge on the structure of organized crime then what their favorite Sopranos episode dictates. It is extremely rare in todays society that somone who has an opinion on organized crime (which is almost everyone) has gained this opinion through first-hand experience (Finckenauer, p. 63). The problem with this narrow view of organized crime is that it fails to encompass the real issues/problems that truly define organized crime, therefore not allowing us as a society to fix the problems of and associated with organized crime. Stereotypes that have been made about organized crime through these pop-culture icons must be addressed and challenged by researchers as they aim to fix the definition of organized crime in the minds of the public, press, and government. Fixing societys understanding of organized crime is, as we have learned, the first and possibly most important step in controlling organized crime in our society.The view of organized crime including acts such as, international drug smuggling, for example, is organized crime often being described as a highly structured and organized operation with verticle lines of responsibility and communication. (Cromwell, p.251) These views are based on the idea that when large amounts of money are involved there must be a high level of organization. This however is not always the case as studies have found very little ... ... such criminal acts. By broadening our definition to not only support our out-dated and pop-culture influenced view we can better understand how organized crime has been functioning and flourishing as a group practice, and not as a hiearcial organized structure. Organized crime has been functioning and flourishing and is estimated to bring in over $1 trillion dollars annually (Galeotti, p.2). By changing our definition of organized crime we can better understand the people involved, viewing them as part of our society, and come to a better solution of how to stop organized crime groups from forming, and committing serious crimes. This will allow governments and law enforcement groups to better tackle the problem of organized crime, and not waste countless resources searching for answers and basing their actions in a narrow definition that is no longer valid.

Organized Crime Essays -- International Drug Smuggling

Organized law-breaking is often described similarily by groups like government, the press and popular opinion. This similar interpretation is described finished the knowledge people have gained from pop-culture movies, television shows, magazines, novels and stories from newspaper articles. Often these newspaper articles are written by authors who have little more knowledge on the structure of make abomination then what their favorite Sopranos episode dictates. It is extremely rare in todays society that somone who has an opinion on make crime (which is closely everyone) has gained this opinion through premiere-hand experience (Finckenauer, p. 63). The problem with this narrow view of create crime is that it fails to encompass the real issues/problems that truly define organized crime, therefore non forgeting us as a society to fix the problems of and associated with organized crime. Stereotypes that have been made about organized crime through these pop-culture ico ns mustiness be turn to and challenged by researchers as they aim to fix the definition of organized crime in the minds of the public, press, and government. Fixing societys understanding of organized crime is, as we have learned, the first and possibly most important step in controlling organized crime in our society.The view of organized crime including acts such(prenominal) as, international do drugs smuggling, for example, is organized crime often being described as a highly structured and organized operation with verticle lines of responsibility and communication. (Cromwell, p.251) These views are based on the idea that when large amounts of money are involved there must be a high level of organization. This however is not always the sideslip as studies have found very little ... ... such criminal acts. By broadening our definition to not only financial support our out-dated and pop-culture influenced view we tail end check understand how organized crime has been fun ctioning and flourishing as a group practice, and not as a hiearcial organized structure. Organized crime has been functioning and flourishing and is estimated to bring in over $1 trillion dollars annually (Galeotti, p.2). By changing our definition of organized crime we can better understand the people involved, viewing them as part of our society, and come to a better solution of how to stop organized crime groups from forming, and committing dependable crimes. This will allow governments and law enforcement groups to better tackle the problem of organized crime, and not waste countless resources searching for answers and basing their actions in a narrow definition that is no long-lasting valid. Organized Crime Essays -- International Drug SmugglingOrganized crime is often described similarily by groups like government, the press and popular opinion. This similar definition is described through the knowledge people have gained from pop-culture movies, televis ion shows, magazines, novels and stories from newspaper articles. Often these newspaper articles are written by authors who have little more knowledge on the structure of organized crime then what their favorite Sopranos episode dictates. It is extremely rare in todays society that somone who has an opinion on organized crime (which is almost everyone) has gained this opinion through first-hand experience (Finckenauer, p. 63). The problem with this narrow view of organized crime is that it fails to encompass the real issues/problems that truly define organized crime, therefore not allowing us as a society to fix the problems of and associated with organized crime. Stereotypes that have been made about organized crime through these pop-culture icons must be addressed and challenged by researchers as they aim to fix the definition of organized crime in the minds of the public, press, and government. Fixing societys understanding of organized crime is, as we have learned, the firs t and possibly most important step in controlling organized crime in our society.The view of organized crime including acts such as, international drug smuggling, for example, is organized crime often being described as a highly structured and organized operation with verticle lines of responsibility and communication. (Cromwell, p.251) These views are based on the idea that when large amounts of money are involved there must be a high level of organization. This however is not always the case as studies have found very little ... ... such criminal acts. By broadening our definition to not only support our out-dated and pop-culture influenced view we can better understand how organized crime has been functioning and flourishing as a group practice, and not as a hiearcial organized structure. Organized crime has been functioning and flourishing and is estimated to bring in over $1 trillion dollars annually (Galeotti, p.2). By changing our definition of organized crime we can be tter understand the people involved, viewing them as part of our society, and come to a better solution of how to stop organized crime groups from forming, and committing serious crimes. This will allow governments and law enforcement groups to better tackle the problem of organized crime, and not waste countless resources searching for answers and basing their actions in a narrow definition that is no longer valid.

Aid for Drug Addicts

Drug abuse is one of the study cin one caserns of our society today. It probably has the most negative effects on our communities. It does non only destroy the life of the substance user but also of the former(a)s around him. Substance abuse is also directly linked to heinous crimes such(prenominal) as rape, murder and theft.Teenagers are reportedly the most medicate users. However, even adults puke also be lead to using the substance. there are many factors, most of which are social and psychological, which may hasten pushed a psyche to taking in these illegal dugs.Although these persons know the downside of doing doses, they may have been driven expose of curiosity or more(prenominal) probably by their occupations to take in medicates. Whats scary about this is that even if the person would want to stop, he be rise ups given up to it.A do drugs addict should be strong enough to fight this addiction. On top of that, he should confide to the persons close to him, and t rust them to help him. A drug addict could not fight this problem alone, he needs to solicit all the help he could get.Drug addiction is defined as a embodiment wherein a person taking in drugs has much difficulty quitting the habit. Even if you have successfully showed the drug user the potential harm drugs can do to him, it would be very(prenominal) difficult to make him stop using it because his body has become thoroughly dependent on the substance.That is why combating the use of drugs is a problem that is very hard to address. A desire to stop the habit is simply not enough to cure drug addiction. The fight against drugs is not just a fight of one person, or of one family. The governing body should also be responsible enough to take proactive steps to help address the issue.As mentioned previously, drug abuse can take a large toll on our society. Eventually, crime rates would go up as the drug abuse cases go up. Drug abuse is directly linked to probably every problem and cri me you can think of.As soon as a person shows signs of drug abuse, he must be helped immediately. Addicted individuals may not open up easily but with proper nurturing, he will soon forfeit other people to help him.Currently, there are a lot of ways or methods implemented thats been proven to help remedy drug abuse. These methods vary widely from each other, depending on the character reference of drugs used.Different drugs have different effects on an individual, and thus, would require specific cures. Other factors that should be knock overed in circle a drug addict are the duration of his drug addiction, any medical complications, and most importantly, his social needs. Most of the time, it may also be inevitable that the other persons with close ties to the drug addict undergo some form of interventions.Drug addiction is a complicated ailment. Unlike other medical conditions which can be simply treated with a medicine, drug addiction affects the whole being of a person, n ot just his physical condition. Drug addiction has a major effect on a persons mental and especially social well being. That makes drug addiction a real crisis of everybody.Fortunately, everybody is aware of this crisis. There are concerned non-profit groupings aimed to help individuals to recover from their drug addiction. If youll just take a good look around in your neighborhood, you can probably receive about certain groups of addicted individuals hoping to cure themselves from drug addiction.Joining one of these groups would greatly help a drug user in his fight against drugs. Here, hell accept to interact with other individuals who are also in his same situation. If a friend of yours is suffering from drug addiction, you wouldnt be able to help him more than to find him a group whom he can relate with.Theres probably no better cure than fighting it together with persons whom he knows can understand what hes going through. Thus, it is important to encourage drug users to joi n such groups. Prominent examples of these groups are the Narcotics Anonymous and Alcoholic Anonymous.If an individual has been seriously addicted to a certain drug, the best option for him is to undergo a residential treatment. Substance abuse rehabilitation centers offer effective drug treatment programs, not only for the addicted individual but also to help his family and friends who may have also been seriously affected by his condition.These residential treatment programs isolate the drug addicts from any contact with drugs or dealers to speed up his drug addiction recovery. There are also outpatient clinics that offer individual and group counseling. Qualified physician and psychiatrist assist individuals in coping with their treatments.Most people would find it helpful to visit a psychiatrist and maybe a psychologist once in awhile to talk about the most common side effects of curing drugs anxiety and stress. It would be a great help if the government can maybe subsidize cou nseling centers which provides individuals information on how they can recover from these drug addictions.This may sound quite ironic to some, but drug addiction can also be effectively treated by prescribing other addictive drugs, such as methadone.These drugs are considered replacement drugs. From the term replacement, other less addictive substances are prescribed to the addicted individual to gradually alleviate his addiction on the strong substance.Sometimes, a psychiatrist can come into a conclusion that this is the only way to reliably treat the drug user. However, for those not interested in using other drugs to cure their drug addiction, they could consider acupuncture detoxification. This remedy may also be used to treat drugs, as well.There are really a lot of ways to recover from drug addiction. A lot of ideas and programs have already been formulateed and proven to effectively cure drug addiction.These programs have successful outcomes. In deciding which of these is th e best type of recovery program for an individual, one should consider several factors including the type of drugs being used, the personality of the addicted individual, his concept of religion and spirituality, mental and physical fitness, and of course, the affordability of the program.Despite the improvements of the medical sciences in combating drug addiction, still the most widely accepted cure for drug addiction is abstinence from these addictive substances. The old adage, Prevention is better than cure, holds true in the fight against drug addiction.Treatments for drug addiction dont usually come cheap, and they also dont come easy. It requires hard work for some(prenominal) the addicted patient and the people around him.It can affect the lifestyle of every people he constantly makes contact to. Thus, nothing can be better than preventing people from using these addictive drugs in the first place.Since most people are tempted to try drugs for the first time during their tee nage years, it is important that they develop a good relationship between their family, peers and educators.Prevention programs should reduce the risk factors of taking in drugs and at the same time enhance the protective factors. Probably the strongest of the factors is the persons behavior and support he gets from the people he usually interacts with.At this stage of a young adults life, family bonding is deemed to be very important. Parental supervision is very critical in substance abuse prevention.A god parent-child communication is very beneficial in monitoring some factors which may possibly lead the child from taking in drugs. Parents are also the best educators when it comes to drug information and their harmful effects. Studies have shown that whatever the parents says and act have the greatest effects on an individual.Ineffective parenting, especially if the parents also abuse drugs, will likely result in a child who would be a victim a drug abuse in his later life.

Antigone Right V. Right Essay

A famous Ger serviceman philosopher named Hegel claimed, At the heart of the Greek tragedy is the spectacle of cover vs. right. The central idea of the tragedies was not about who was right and wrong, because those two would be effortless to separate from each other, but on who was considered the roughly right, which would many times be difficult to tell apart. Throughout the tragic play, Antigone, written by the old-fashioned Greek playwright, Sophocles, Antigone was proven to be the most right. This can be support since Antigone decided to follow the gods jurisprudence over Creons law, and the punish custodyt that she received from Creon was far too unreasonable.Antigone does what is ethical by pursuing what would be right in accordance to the gods, not in accordance to Creon. Creon believed that Polyneices did not deserve to be buried. Before Antigone is sent to dies, she tells Creon, You will remember / What things I suffer, and at whats mens hands / Because I would not tra nsgress the laws of heaven (4.78-80). When it comes to order of importance, the gods should be to a greater extent valued, because they always will know what is right for the people.Those who follow the gods rules more often will most likely make the better finish. As Aristotle once said, human reason is the most godlike part of human nature, a life guided by human reason is superior to any other. Eventually, even Creon himself comes to the realization that he was wrong when he says, The laws of the gods are mighty, and a man must serve them / To the last day of his life (5.108-109) The gods are a powerful force, and if more people are meant to follow them. Honoring the gods is something significant, especially during ancient Greece. Even though Antigone did make the decision of breaking Creons laws, her penalisation was not at all fair.Even if one were to say that Antigone did the wrong thing, it is inviolable to argue that the penalty should not have been as brutal. When discus sing this situation with his father, Haemon informs Creon of his thoughts, They say no woman has ever, so unreasonably / Dies so shameful a wipeout for a generous act (3.63-64). Antigone wanted to do what was surpass for Polyneices, to make sure that his death will be as much of an honor as the one of his own brother. And for doing for what she, as well as many other citizens, thought was the most proper thing to do, she was unfairly sentenced to death.Antigone, also before go away for her punishment, speaks of Creon, But if the guilt / Lies upon Creon who judged me, then I pray / May his punishment equal my own (4.68-70). She knows that she made the most moral decision, so the real punishment will eventually go who have misjudged her, Creon in this case. This did come received, when Creons life when turned into a catastrophe when his son and wife, Haemon and Eurydice, both committed self-annihilation after admitting that they could not possibly live with someone who was so cru el to someone who was innocent. It was a law unreasonable, so it deserved to have been broken.While it is true that anarchy comes from many citizens deciding to irregular against the law, the law that Antigone broke was worthy of breaking. Creon tried to reason his punishment by saying, If I permit my own family to rebel / How shall I earn the worlds obedience? (3.30-31) It is true that Creon and his family should abide to the laws in order to set an example for his state, but not a law as unjust as that one. There should be exceptions to certain laws, if there is proof that it was the most ethical choice.He also tried to make this decision seem rational by stating, Of all the people in this city, only she / Has had contempt for my was and broken it (3.24-25). Actually, Creon is incorrect with making this statement. Many citizens have said that they move intot believe in Creons decision, but are too afraid of being punished if they choose to stand up for Antigone. Considering the fact that Creon is meant to be a representation of the people he is leading, he should not have been so ignorant to everyone else, and let Antigone free. In this battle of right vs. right, Antigone was shown to be the most justified.All in all, Antigone had made the most reasonable choices, in comparison to Creon. Not only had she chose the gods over Creon, she also suffered an undeserved punishment. Nowadays, we come across split up right vs. right situations, and sometimes it is hard to tell what the better decision is. Learning to separate these from early on will help others make the best choice when problems become more difficult. Human nature has a harder time making the distinction, so it is important to realize the difference when we have problems that require this amount of thought.

Marketing Analysis of Vinegar in Hengshun Company

The No. 3 of Arts building Zhejiang University City College 51 Huzhou Road 1 celestial latitude 2011 professor Min He Teacher of Consumer Behavior 51 Huzhou Road Dear Professor He Attached is the report you requested on 1 December analyzing the marketing situation of XIANGFEI acetum in HENGSHUN Company. The report principally includes market analysis, market strategy, SWOT analysis and recommendations of XIANGFEI Vinegar in HENGSHUN Company. Recommendations argon made that, if apply as soon as possible, should make it better. Preparing the report has been challenging and most worthwhile.I testament be available if you earn any queries or wish to demonstrate any part of the report in more detail. Yours sincerely Student in CB furcate A REPORT OF THE MARKETING ANALYSIS OF VINEGAR IN HENGSHUN COMPANY AS AT DECEMBER 2011 Prep bed for Professor Min He Teacher of CB Zhejiang University City College Prepared by Student in CB Class Date of submission 12 December 2011 TABLE OF CONTENTS Item Summary iv 1. INTRODUCTION 1. 1 Authorization.. 1 1. 2 forecast of Report. 1 1. Scope.. 1 2. 0 BACKGROUND 2. 1 Company Background.. 2 2. 2 Consumer Background. 3 2. 3 contest Background 3 2. 4 Condition Background. 4 3. 0 ANALYSIS 3. 1 SWOT Analysis . 6 3. 2 4Ps Analysis. 7 4. 0 PLAN AND RECOMMENDATIONS 4. 1 Marketing Plocal area ne iirk 9 4. Recommendations.. 10 5. 0 CONCLUSIONS. 11 List of References12 Summary This report was commissioned by Professor Min He to analyze the marketing situation of XIANGFEI vinegar in HENGSHUN Company. The report focuses on these aspects market analysis, market strategy, SWOT analysis. By analyzing these, a market plan should be made. As financial crisis is going on, the companies in all aspects suffered a decrease in their business. After analyzing the background of HENGSHUN, it is clearly to live on the conditions of community.HENGSHUN Company registered ceiling is 127. 15 million Yuan. Stock price is $7. 1 per share. New total share c apital is 127. 15 million shares. Annual gross revenue are more than 1. 1 billion. By August 2011, the communitys total assets are 3. 28 billion. Whats more, HENGSHUN sprain the firstly listed company in 2001, and this company actual more faster than before. From the selected information, its product sales events grew over 20% between July and August in 2011, and the estimated growth rate of this year allow more than 25%. In 2009, the operating income of HENGSHUN Company is 1. 74 billion Yuan, and the growth is over 68. 09% the company earned 40,440,000 in the same period, and doubled compared to prior to listing performance. The company is committed to extending fresh new spices and vinegar products research. At the same time, relying on the century brand, the company has implemented Trans regional increase at Chongqing, Shanxi, Anhui, Jiangsu and separate places, where effected the condiment production base. At demonstrate, HENGSHUN Vinegar has been developed from a traditional sauce vinegar manufacturer into the largest and most moderne vinegar production enterprises.The company mainly produces vinegar, soy sauce, pickles, rice wine and other traditional and modern brewing condiment, deferred compound condiments, vinegar manufacture and sale of health products . And the companys new product development in line is based on the dominant market, orienting to consumer demand and the purpose is to improve the level of consumer health. The company also did the market segmentation and launch development direction . It adheres to the customer first and implementing tracking services to speed up the popularization and application.Whats more, by the use of 4Ps analysis, it is easy to explain the present circumstance of HENGSHUN Company. So did the SWOT analysis. Then, making an advertisement video is for the aim to propagate the brand awareness of HENGSHUN Company. Recommendations have been made that, if implemented, should give HENGSHUN Company a be tter market plan and strategies. These include build its feature famous brand with the authority of government using the statues of stars and experts, ask them to endorse the products of HENGSHUN Company orbit a goal as green brand. . 0 INTRODUCTION 1. 1 Authorisation Professor Min He, teacher of class CB, requested this report on 1 December 2011 1. 2 Aim of Report The purpose of this report is to provide an report of the marketing analysis of XIANGFEI Vinegar in HENGSHUN Company. It aims to suggest recommendations to instigate the XIANGFEI Vinegar in a better way. 1. 3 Scope The report will introduce the background of HENGSHUN Company and the XIANGFEI Vinegar. And the next is analyzing the competitors to HENGSHUN Company, such as DONGHU vinegar Company and SHUITA Company.Also the following is to describe the market segment. Next, the positioning strategy and promotional mix and how they will be applied in the marketing will be mentioned. Finally, the advertisement plan and some recommendations for this vinegar will be demonstrated. 2. 0 BACKGROUND 2. 1 Company Background First comes the financial conditionThe registered capital of HENGSHUN Company is 127. 15 million Yuan. Its stock price is $7. 1 per share. Annual sales are more than 1. 1 billion. By August 2011, the companys total assets are 3. 28 billion.Then following are the general managerial skills. The company is committed to extending modern new spices and vinegar products research. At the same time, relying on the century brand, the company has implemented Trans regional development at Chongqing, Shanxi, Anhui, Jiangsu and other places, where established the condiment production base. Based on the inheritance of ancient brewing techniques, the company b overagely introduced modern game- tech and in advance(p) management experience and invested in the new city of Dantu in HENGSHUN industrial park .Following is the production capabilities. At present, HENGSHUN Vinegar has been developed from a tr aditional sauce vinegar manufacturer into the largest and most modern vinegar production enterprises. The company mainly product vinegar, soy sauce, pickles, rice wine and other traditional and modern brewing condiment ,deferred compound condiments, vinegar manufacture and sale of health products . Its investment involves biological health, real estate, packaging industry and commerce retail. At last follows something about its reputation.Jiangsu HENGSHUN Vinegar Industry Company was founded in 1840, the DAOGUANG of the Qing Dynasty as obsolescent China business. HENGSHUN product has won international gold medal for 5 times, also 3 times for national quality award, the national geographical indication products and the brand name product in China. 2. 2 Consumer Background accord to our investigation, its current consumer is mainly housewives, and the potential consumers maybe are the husbands and the aged. As a condiment, housewives are the main consumers who usually do the cookin g in the family.Since it is a mannikin of fruit vinegar, it has a lot of functions to prevent diseases and keep healthy. It net restrain and reduce the formation of the aging oxide in human body, so as to strain anti-aging and make skin smooth. Another function Promote the bodys metabolism, remove expandigue, relieving alcoholism, lose weight clear bowel. Another function Softening vessels, diminution blood fat and cholesterol. This is suitable for the aged. A specific questionnaire has been designed to understand the needs of the customers. Then depending on the research, it is lear to decide marketing contents. 2. 3 Competitor Background According to lan Gordon (2002) a company should look two waysat the individual customers it has chosen and the specific competitors it intends to beat. As to HENGSHUN, Vinegar business in Shanxi province is the biggest competitor. The old vinegar in Shanxi already has a more than 1000 years history. And among the quatern famous vinegar compa nies, it still is in the top. As the news reported, Shanxi old vinegar has occupied 10% of the marketing. DONGHU Vinegar Company is a major sale company of the Shanxi old vinegar group co. td. Because of the high brand awareness, DONGHU has become the main and strong competitor of HENGSHUN. But also because of being as the place of origin, DONGHU was treated as a going-down company, so it give more chances for HENGSHUN to arrival its goal. According to the news on the economics of Shanxi Daily, due to the depressiveness in the vinegar marketing, the shares of sale will not increase rapidly, but with the promotion of consumption, HENGSHUN has a high possibility to raise their sale occupation relying on its high brand awareness. (Shanxi vinegar fighting for honor. http//www. aynews. com. cn/sxjjrb/122745. html) 4. Condition Background Firstly, the economic condition will be analyzed. In recent years, Chinese economic strength becomes stronger and peoples living level improves, so peo ple began to pursue the high-quality life. Of course, the average price of HENGSHUNs vinegar is higher(prenominal) than competitors, but the taste and quality is better than others. Because Chinese persons financial burden released, people prefer to use better vinegar which is more health and tasty. HENGSHUN became the first listed company in 2001, and this company developed very fast.Product sales grew over 20% between July and August in 2011, and the estimated growth rate of this year will more than 25%. HENGSHUN Company invested in real estate development, which brought their profit and challenge. Then is the political condition Zhenjiang HENGSHUNs vinegar brewing techniques has been protected and comprehended by Chinese government. According to Chinas State Council announced in 2006, Zhenjiang HENGSHUNs vinegar brewing techniques has been included in the first mussiness of national intangible cultural heritage, which s the aliment industry in Jiangsu Province, and it is also the only selected traditional craftsmanship. As for the culture condition, HENGSHUNs vinegar is a famous and outstanding brand of Zhenjiang vinegar. HENGSHUN Company carries forward Chinese traditional food culture and revives national industry. In the same time, HENGSHUN absorbs the advanced science and technology to promote industrial updating. 3. 0 ANALYSIS 3. 1 SWOT Analysis SWOT analysis is a strategic planning method used to appraise the strengths, weaknesses, opportunities and threats involved in a project or in business venture.In involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to arrive at that objective. ( Xing 2009,p. 50) 1. Strength HENGSHUN Company is a listed company. It has a higher awareness of its brand, and because of its stocks, more and more people will pay attention to its trend of development. 2. Weakness Because of its creation date, it is much later than the vinegar business in Shanxi Province. So many the aged prefer the long-history brand, such as DONGHU Company, SHUITA Company.And the price is higher than others, so some working class people would not choose this kind of vinegar. 3. Opportunity As the development of IT and media, HENGSHUN will be cognise by more and more people. And, due to its use of high-technology, high and new quality of vinegar will be produced, like fruit vinegar, seafood vinegar. As Roininen, K (2001) points out, attitude scale that purely concentrate on its taste, and health in the food choices, 4. Threats DONGHU Company has reproduced a new kind of vinegar.And lots of new vinegar company has founded recently. HENGSHUN will face more powerful company in the near future. And also because the instability of the stock markets, HENGSHUN stocks are in a humbled circumstance. 3. 2 4Ps Analysis As Kotler, P (2009, p. 48) points out, the marketing mix consists of everything the firms can do to influence th e demand for its product. The many possibilities can be collected into four groups of variable known as the 4 Ps product, price, place and promotion. And the 4Ps analysis is often used in the firm promotion period.As Glowa, T (2001) points out, understanding how consumers make colonial choices is a critical component of market strategy. 1. Product XIANGFEI vinegar is something like apple vinegar. Both of them are all used for the health or kayo reasons. As Garber, L & Starr, RG (2003, pp3-15) points out, the most important apple vinegar attributes for consumers are its taste and odour. So XIANGFEI vinegar in HENGSHUN Company just focuses on these two aspects. HENGSHUN Company is committed to extending modern new spices and vinegar products research.Based on the inheritance of ancient brewing techniques, the company boldly introduced modern high tech and advanced management experience. The company mainly product vinegar, soy sauce, pickles, rice wine and other traditional and mod ern brewing condiment ,deferred compound condiments, vinegar manufacture and sale of health products. Its investment involves biological health, real estate, packaging industry and commerce retail. 2. Price As far as we know, the vinegar prices of HENGSHUN Company are unremarkably acceptable. But in contrast to the other small brands, its price is a little higher.Especially, the XIANGFEI vinegar is much more expensive than others, due to its function in health protection and beauty. 3. Place HENGSHUN Company was founded in Jiangsu Province, so its loyal consumers concentrate on the southern areas. Another reason is the northern people much more delighted with the old vinegar in Shanxi Province. According to Don Hutson (2008) As a salesperson, understand that the concept of place is complex. So as for the sale area, it is an obvious significant problem waiting HENGSHUN to solve it. 4.Promotion In terms of promotion, using a brief video is to do the advertisement for HENGSHUN Compan y. This video was illogical into three parts. First is focusing on the function of health care. It can restrain and reduce the formation of the aging oxide in human body, so as to achieve anti-aging and make skin smooth. Second is to stress another function Promote the bodys metabolism, remove fatigue, relieving alcoholism, lose weight clear bowel. Lastly, the function of softening vessels, reducing blood fat and cholesterol have been mentioned. 4. 0 PLAN AND RECOMMENDATIONS 4. Marketing Plan Firstly, HENGSHUN Company should pay more attention on the product strategies. go against the new technologies, as to the aspects of treatment, beauty, health, in order to change the vinegar image which is in consumers minds. As to the HENGSHUN image, it is also waiting to be changed. Second is the value determine method, at the low level market with a low price but high quality products and services which is under the condition of reducing be without sacrificing the quality. HENGSHUN shoul d control its price at a acceptable range, so as to keep the loyal consumers.And this also can improve its brand loyalty. Thirdly, the company can do the promotion by carrying out all kinds of lectures to make consumers know the functions much better. And next is the sales strategies, nowadays, HENGSHUN moldiness make full use of supermarkets. It must be sure that the products of HENGSHUN should be put at the conspicuous place. So it can attract more people and propagate its brand. 4. 2 Recommendations 1. Build its own famous brand with the authority of government. In the powerful government-decided society, the honor delivered by the government will give the sense of reliable.Relying on this, HENGSHUN Company can achieve much more than present. 2. Using the statues of stars and experts, ask them to endorse the products of HENGSHUN Company. It usually can work in a short time. 3. Setting a goal as green brand. Focus on the function of health and environment protection. Produce the n ew kind of vinegar so as to follow the trend of the modern society. 5. 0 CONCLUSIONS After analyzing all these aspects, the background of HENGSHUN Company has been know, included the financial condition, general managerial skills, production capabilities, reputation, and marketing skills.Similar essay Reed Supermarkets a New Wave of CompetitorsThen by using the 4Ps, its marketing circumstance in this environment has been investigated. Also relying on the SWOT analysis, it is helpful to discover the strengths, weaknesses, opportunity, and the threats which HENGSHUN Company will be faced in the near future. And at last, relying on a video, it is a useful skill to attract consumers. Whats more, some market plans and recommendations have been given to HENGSHUN Company for their better development. List of References Hawkins, Mothersbaugh, and Best , 2009, Consumer Behavior Building Marketing strategy, 10th edition, china machine press, pp. 57 Philip Kotler & Gary Armstrong , 2009, Princ iples of Marketing, 11th edition, Qinghua press, pp. 48 YQ Xing, 2009, circumspection ,2nd edition, High Education press, pp 48 Shanxi vinegar fighting for honor. ,viewed in 1 December, 2011, http//www. daynews. com. cn/sxjjrb/122745. html Hutson,D 2008 Sell value, not price, Acanthus Publishing, Boston Garber, Lawrence & Starr, RG (2003), Measuring consumer response to food products, pabulum Quality and Preference, vol. 14, pp3-15 Lan, G 2002, Competitor targeting, J.Wiley& Sons, Etobicoke Glowa, T (2001), Understanding how consumers make complex choices, http//www. glowa. ca/Understanding_consumer_behaviour. pdf Finance and economics, viewed in 3 December, 2011, http//finance. sina. com. cn/realstock/company/sh600305/nc. shtml Roininen, K (2001), Evaluation of food choice behavior development and validation of health and taste attitude scales, Academic Dissertation, University of Helsinki, Department of Food Technology, http//ethesis. helsinki. fi/julkaisut/maa/elint/vk/roininen /evaluati. pdf

Historical Figure in Nurse Anesthesia Essay

From epoch immemorial there have been operations or surgeries of actu entirelyy cordial practiced by both medical doctors and traditional healers. Both major and minor surgeries were actually inflictionful because nothing had been discovered to relief the suffer or cause numbness for these surgeries or operations to be less painful. (Karlet 2004) notes, With time some pioneers on medicine assay everything and every way to denudation something or some drug that may relieve the pain.However, the most looked after drug was the one that will induce sleep or unconsciousness at the same time creates lack of sensation. History has it that legion(predicate) early doctors tried many ways until one William Morgan discovered and introduced surgical anesthesia of its kind and it proved working blush better than any other anesthesia of that time. This paper will focus on William Thomas Green Morgan, his handments, challenges, controversies and successes. It will give out the impact o f his discoveries from his times to the modern times in nursing anesthesia.However, (DAntonio 1999) notes that, the discovery of anesthesia was dogged with controversy for the reason that many people at that time wanted to go to the books of history and to be known as the first to discover the most sorts after remedy in the world of medicine. advert Analysis. William Thomas Green Morgan was born in the year 1819 in Charlton Massachusetts. He attended Northfield and Leicester academies for his education. After school William T. G. Morgan was an enterprising young man of many interests as he tried his luck in everything that came on his way.He became a painter for a while, then worked as a clerk in Worcester County and subsequent tried his hand in business as a salesman in Boston. William Morgan never showed interest in medicine or anything related to medicine. Nevertheless, when he tried all these ventures, he never found them satisfying and thus he was not settled. After all these adventures Morgan joined Baltimore College of Dental Surgery in 18 forty (1840). This was the worlds first college of dentistry even though William Morgan was not the first student to go through this college.During his studies Morgan break awaynered in business with Horace come up who was a dental doctor by profession in Hartford. Morgan found that the partnership was not promising and working the way he wanted and approximation thereby dissolving their partnership after a few months. After this partnership dissolution, Morgan the dental student left the college midway and hence did not fine-tune (Wolfe 2001). In the year 1844 William Morgan joined college again and this time round it was the prestigious Harvard Medical School.His intention was to increase or advance his dental knowledge even though it was shadowed by trying to impress his girlfriend Rebecca by name who he married later. Unfortunately this time again he never completed his degree from Harvard medical school. H owever, he developed curiosity in the field of medicine and because he never completed his degree, he started attending alchemy lectures by Professor Charles Jackson. From this time on William Morgan developed great interest and liking in chemistry and medicine in general despite the position that he was more business oriented than a medical practitioner.During his attendance in chemistry lectures that touched on ethyl a aether and its properties Morgan felt to capitalize that chance of using ether to lessen pain or create lack of sensation during surgery. It was a horrendous experience e curiously when patients were recommended for amputations. William Morgan himself during his youth had undergone a very painful surgery exclusively fortunately he survived. At last there was some promising remedy as the inhalation of ether caused or induced unconsciousness.William Morgan tried these ether properties while extracting a tooth of a patient and it was very successful and easy. He went as far as testing this ether on himself and animals which worked right. This showed how eager and curious he was to invent the proper anesthetic to help patients recommended to undergo surgery. The history of anesthesia was awakened. Before William Morgan many other remedies of painless surgery had been tried but they were not a success and some became poisonous. Some reduced the pain and some did not.Alcohol was used and it was not a success story. William Morgan used ether after keenly learning its properties and Professor Charles Jackson. This was the anesthetic that had been discovered because William proved it right after extracting a patients tooth painlessly in Boston. At last William Morgan was relieved but controversy started after claiming to have discovered an anesthesia which indeed worked. However, he continued practicing as a dentist and the money from this proceedings or practice supported his education (Wolfe 2001).Morgan was more a businessman than a dentist a s controversies contact his discovery raged on as (Wolfe 2001) claims that William Morgan was an unsuccessful businessman, an embezzler and a poorly trained dentist who saw in an anesthetic properties of ether an opportunity to buy the farm rich. The controversy was among his competitors, among them Horace Wells the dentist and Professor Charles Jackson the chemist who was his lectures. But it was William Morgan who in 1846 became the first man to use ether to extract a tooth of his patient painlessly in Boston General Hospital.Early William Morgan had tried opium which only but relieved pain (Wolfe 2001). This and many other attempts aroused the earnestness to find anesthesia nevertheless ether became very popular not only in Boston and the United States of America but the discovery news spread around the whole world like wild fire. Communication during those years was extremely underdeveloped and poor but transport by pissing was in use and the sailors carried the good news o f the discovery to Asia, Europe and Australia far down the Pacific.Many doctors and surgeons wanted to prove the good news as others criticized it. The discovery and the experimentation of ether by William Morgan was very controversial because even his teacher wanted to be recognized as the one who discovered the anesthetic properties of ether, but it was clear that all these people who claimed to be the first to make the discovery did not attempt to test and put it into practical use, only William T. G. Morgan dared and indeed he succeeded.In the United States the controversy raged on as who was who that was behind etherization as William Morgan continued to use it on his patients and it really worked. ( gallant College of Anesthetists 2008), Morton conducted various experiments on him and animals and afterwards he successfully performed a dental extraction in his office in Boston. As time went by Mortons experience with ether was a success, the ugly and noisy surgeries were past tense.William Morton went a step further to invent an ether delivery instrument which he called Letheon Inhaler which was used by patients to inhale ether. (The Royal College of Anesthetists. Internet source 2008). William Thomas Green Morton was a man to reckon with during the mid 19th century because his inner drive desire was to alleviate the pain and the suffering of patients recommended for surgery even though in the back of his mind he wanted to make profit out of it. This had caused controversy among historians.After all William Morton was open-hearted because he gave his discovery to the world without any restrictions. However, he was unsuccessful to patent his Letheon Inhaler. (Royal College of Anesthetists 2008) notes that, Morton offered free rights to his innovation to all charitable institutions the country and undoubtedly he was ardently in favor of the abolition of surgical pain although with profit to himself. Mortons discovery was handy during the American bloody c ivil war as many injured soldiers were relieved of pain and operated on painlessly by the use of ether.Morton himself administered ether to thousands of the combatants in the civil war. (The Royal College of Anesthetists. Internet source 2008). These controversies dogged him for a hanker time until one time he met the then 14th president of the United States Franklin Pierce to highlight to him the controversies he was facing so that he can give a verdict on his case but all was in vain. Historians have generally agreed that Morton set the pace for ether and other subsequent anesthetics to be used (Wolfe 2001).He (Wolfe 2001) further says, In history, controlling the pain caused by surgery had been a problem for a long for a long time, many chemical agents with pain relieving properties were recognized before they were used practically even though some like chloroform were unhealthful and dangerous. Morton started systematic studies on the anesthetic effects of ether convinced the medical world the importance of pain free operations through his demonstration of ether inhalation. The news of ether inhalation and anesthesia spread around the world very quickly and the first to be administered outside the USA was in Norway in the year 1847.The good news spread to other parts of the world was published in magazines and newspapers as dental doctors and surgeons tried the new discovery which for them was a great and or tremendous success in history of painless surgery. (The Royal College of Anesthetists. Internet source 2008). Unfortunately, William T. G. Morgan died from cerebral hemorrhage due to the heat motion that New York in the year eighteen sixty seven (1867) after being dogged by controversies over his great discovery of ether and its regime during surgery.During the 19th century and there before surgery on the stomach and inside the skull was a no- go zone, some cases surgery speed was the only antigenic determinant of a successful surgery but many wer e unsuccessful. (Wolfe 2001). From that time of William Morgan, anesthesia has been revolutionalized and today it is very safe. There are no death cases from anesthesia with specially trained anesthetists who are only specializing in this field. There are no toxic and dangerous agents in the present anesthetics which have proven the advancement that has been mark in this field.In todays surgery, for instance, a patient operated in the lower abdomen, nerves can be blocked near the lower part of the spinal cord and there is no need of inducing sleep as the operation goes on well while talking with the patient. (Taffe and Samuels 2003). Conclusion. The evolution of anesthesia has been very controversial from the side of William Morton but he achieved what his rivals were not near to achieve but only popped up when he (William Morgan) had made many sacrifices to achieve what was so important in the nursing world. Anesthesia has been one of the most advanced discoveries which was danger ous and today it is very safe.

7 Principle of Supply Chain Management Essay

1. IntroductionBefore we are to analysis this article, first let us elucidate something before we start .In this article, it states the 7 principles of submit mountain range of a function management and its importance in practical ,many of us must collect a question, what is a grant chain management and why is it important for a bon ton today ?See more Satirical elements in the adventure of Huckleberry Finn essaySupply chain management (SCM) is the process that is intentiond by a company to ensure that its supply chain is efficient and cost stiff. They are aiming at provide the highest spot of customer satisfaction at the lowest possible cost through management of material and information carry in the supply chain .It requires the committal of supply chain partners to work closely to coordinate order generation, order taking, and order fulfilment.Supply chain management consists of three flows product flow, information flow and finance flow. Product flow is the physical movement of raw materials, work-in-process and finished product from supplier to manufacturer to the wholesaler and on to the consumer. Information flow is the share information indoors the supply chain garnered from the various dodges such as the transport objectning systems, warehouse management systems, customer record management, order fulfillment systems and more. The third flow is the flow of capital. This would be billing, the giving of credit, the transfer of money from manufacturer to supplier or from the consumer to the manufacturer or reversed. Any documentation with regards to money go away be managed as part of this flow. Benefits of integrated supply chain managementThere are countless benefits that supply chain management canful bring to companies. Not only does it make for shorter lead-times to a customer and improved planning and forecasting capabilities for exclusively partners of the supply chain, it likewise leads to cost savings and cleverness optimi zation. Time advantage is created when one of the business processes is faster than the new(prenominal) in achieving the same result. It is created through eliminate those processes that dont add value besides only add lead time. It becomes a competitive advantage when the firm dilates processes that will enable it to quickly introduce new products in the market and exhibit the company as a pioneer.Cost advantage is created when the superior business process is cheaper to operate than the inferior other. It arises from divulge manufacturing process, cheaper inputs, or higher levels of automation that growing efficiency.Efficiency advantage is created when the superior business processes provide higher throughput, better asset utilization which include people, machine, technology and those can provide useful manoeuvre in the business process .It normally results in more favourable cost structure and supports a cost-based business strategy.2. Analyzing 7 principlesPrinciple 1 instalment customers based on the service pick outs of distinct groups and adapt the supply chain to serve these segments earnably.Customer air division is the subdivision of a market into decided customer groups that share similar characteristics. Companies try to boost profit expertness by tailoring their supply chain strategy to each customer and product in their portfolio through segmentation. It religious service companies to gain competition by identify those underserved segments and then developing unique appealing products and services.By understanding the profit profiles of their customers and products, companies can develop marketing campaigns and pricing strategies to get maximum value and thus development the everyplaceall profitability of their portfolios. However in todays real market, in that respect still existing one size fits all supply chain processes and policies, some companies use this method to serve their customers .The result is obvious, some custom ers are over serving and undeserving others, the more deeper influences are result a significant profitability from the over serving customers and cash-flow leakages and potentially lost sales from the undeserving customers.Segmentation can help address some problems in the supply chain processes .First is demand variability, properly structured segmentation policies for customers and products can significantly reduce the involve of demand variability. So what is variability? Variability is basically the difference betwixt what we expect from something and what actually happens. It is the statistical distribution of outcomes one can expect from a process. Another is to simultaneously provide high levels of responsiveness and efficiency.In order to maximize sales and profits, companies may choose to use different methods to serve customers .Some products within a portfolio could be served through an efficient supply chain spell others are served through a responsive supply chain. For example, a chip company manufacturing two different types of chips which are normal one and sophisticated chips .company may deliver their normal chips through efficiency supply chain and deliver their high technology chips through highly responsive supply chain. This is what we can understand as segment products through its features .One segment is for normal products which are predictable and another for high-tech products which is unpredictable .Company can through monitor the different segments to set different forecasting and stocking policies.In the 1990s dell revolutionized both the computer industry and supply chain management with its direct-to-consumer business model. For the past several years, however, the company has been transforming its supply chain into a multichannel, segmented model, with different policies for serving consumers, corporate customers, distributors, and retailers. Through this transformation, Dell has saved US $1.5 billion in operational costs1 and has moved to the number two spot on Gartners Top 25 Supply imprisonment list.Dell is one of a number of enterprises that are benefiting from supply chain segmentation, a process by which companies can create profitable one-to-one relationships between their customers and their supply chains. Under this model, different customers associated with different channels and different products are served through different supply chain processes, policies, and operational modes. The goal is to find the crush supply chain processes and policies to serve each customer and each product at a given point in time while also maximizing both customer service and company profitability.Principle 2 Customize the logistics web to the service requirements and profitability of customer segments.Logistics networks configuration is such mannikin of problems concerning with the number and site of warehouses and manufacturing plants, allocation of customer demand, distribution of warehouses to produc tion plants a considerable the whole process of material flow .Ideally, the best configuration must be able to deliver the goods to the customers within the shortest period of time meanwhile at the lowest cost. The objective of design or reconfiguration of the logistics network is to minimize annual system wide cost subject to a variety of service level requirements.In todays environment of global economy, companies must be figure out some special ways that can utilize worldwide resources to keep the advantages of competition .They need to concern variety of problems such as where the come only appropriate manufacturing facility should be that available for source products ,how to keep the balance between store ,transportation and manufacturing costs ,how to fall in the demand uncertainty ,especially for those multinational companies because they have large scale of production and the cost definitely will be complicated than those small companies .All the successful companies h ave a well developed and achievable logistics system .High efficient logistics system will benefit companies from cost controlling ,high level customer service satisfaction and reach a business successfully .Now lets replication a look at Audi, one of the most successful car manufacturer in the world and how does the logistics network help them stand in the world. Audi outsource its logistics function to third-party logistics firms, so their manufacturing companies can focus their efforts on their core competencies and 3PL only needs to be efficient and effective to meet customers demands. In Audi Company, there are three new models for logistics network design with special focus on the perspective of 3PL companies. The objective of these new models is to increase the effectiveness of the resulting network design and the utilization of facilities in the network.3 models of logistics network Logistics network design with differentiated delivery lead time, Logistics network design with worth discount, and Consolidated logistics network design using consolidation hubs.This shows that designing network with differentiated delivery lead time can reduce the network cost, while the other shows cost discount can result in a network design with higher net profits, adding consolidation hubs at suitable locations near to the suppliers, it can leverage on concave Audis cost to reduce the overall network cost. This reflect that how does a good logistics network can help a company to be more productive.Principle 3 Listen to market signals and align demand planning accordingly across the supply chain, ensuring concordant forecasts and optimal resource allocation.This principle teaches us the importance of a good sales and operations planning to a company. Sales and operations planning is a process where executive level management regularly meets and reviews projections for demand, supply and the resulting financial impact. S&OP is a decision making process that makes certain that tactical plans in every business area are in place with the overall view of the companys business plan.Each year, companies always have to throw off a large amount of money on out of stock, excess inventory and excessive discounting due to imbalance between supply and demand .In amplification ,promotions, new product introductions, packaging changes and changing demand patterns can all wreak havoc on the demand and supply planning process. But if companies see sales and operations planning, it will help them gain the visibility and agility to improve product management and promotional planning, better understanding those necessary and spare build-ups of inventory. S&OP is effective because it comprehensive and take everything into consideration .It develops a well coordinated operating plan in support of customer demand, business plan as well as companies strategy .It describe a complete picture of forecast demand ,supply capacity and financial information .Princi ple 4 Differentiate product closer to the customer and speed conversion across the supply chain.This principle focus on two factors, one is product distinction and the other is speed conversion across the supply chain .Product differentiation is the process of distinguishing a product or offering from others, to make it more hypnotic to a particular target market. In economics, successful product differentiation leads to monopolistic competition and is inconsistent with the conditions for complete competition, which include the requirement that the products of competing firms should be perfect substitutes. The train of product differentiation is to develop a position that customer see could be seen as unique ,as the product become more different, variety becomes more difficult and hence draws fewer comparisons with its competition. If a company does very in product differentiation, it will divert peoples eyes from price factors to non-price factors such as product characteristi cs, promotional variables.After companies have differentiated their product ,they should think about some ways that can deliver it into customers pass which require them to speed conversion and compress the lead time .It has been consistently argued that time is the competitive weapon in the market .Lead time compression will have a greater effect on supply chain effectiveness .In the increasingly global marketplace most companies are competing with similar machines ,technologies and expertness ,the one who can launch product faster or speedup marketplace responsiveness will win market opportunities .This is the point they should catch up .Principle 5 Manage sources of supply strategically to reduce the total cost of owning materials and services.The relationship between buyer and supplier have been attracting a circularise of peoples attention, a company maintain a good long tern buyer-supplier relationships will benefits both parties .No only company can keep its competitivenes s in the marketplace meanwhile secure the access to external resources ,but also supplier can reach to a high profit for the sake of long term relationship .In other words which means the more close their relationship are ,the more benefits both parties will receive such as lowered costs and improve profits .Referring to this principle ,a company only with a good resource management system, knowing when to order, when to replenishment ,analyze the whole inventory system ,minimize the delivery time from supplier ,with all those factors implemented can make the company save money even make a profit .Principle 6 Develop a supply chain-wide technology strategy that supports multiple levels of decision making and gives a clear view of the flow of products, services, and information.The purpose of supply chain exists is to satisfy what the customers require .So in this case in order to meet customer requirement on time ,the information must be made available to those who need to plan and execute the operations of the supply chain. Thus a information technology should be implemented in the supply chain to ensure that information available when needed .We need communications technology to distribute information, storage technology to maintain databases, and processing technology to process the data into meaningful information. Under the technology strategies implement, efficiency and effectiveness of supply chain could be greatly enhanced based on the use of information technologies.New technological solutions have provided companies with completely new ways for information sharing in support of coordination and on the other hand, for handling of transactions with less friction Technology also plays an important role in the success of supply chain management, the biggest benefits technology has given to supply chain is the ability for companies to collaborate. For example, a supplier may build a connection with their distributors through internet, so when there is a shortage appears distributors can realize it and an order for the shortage could be placed automatically. This kind of collaboration can better use of existing resources and achieve a large profit margin.Principle 7 submit channel-spanning performance measures to gauge collective success in reaching the end-user in effect and efficiently.In order to make the supply chain becomes more effectively ,we need to measure the supply chain performance not only focusing on cost measurement but also need to consider other metrics including service ,financial and innovation .This principle refers to the inadequate of traditional accounting systems, it points out some factors that traditional accounting system do not take into consideration .Traditional cost accounting allocates the costs to the list of overhead and supporting those activities that company needs to do .There are different slews of activities so that higher volume activities absorb a higher share of costs .However ,not all th e activities costs vary directly with volume ,there are other factors may cause them such as the number of new customers, production line set ups and different parts to manage .If a company wants to achieve true profitability, they need to better manage those cost relationships correctly .3. ConclusionSupply chain management typically begins with the acquisition of raw resources and ends with the delivery of the final goods to customers.It encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities. Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, third party service providers, and customers. In essence, supply chain management integrates supply and demand management within and across companies.The 7 principles described in this article is just give us guide line in which if we want to make a successful supply chain .Keep learning from others and finding the shortcomings if we want the supply chain to be more effectively and efficiently, Improving a process as complex as the supply chain can be daunting, as companies are challenged with finding ways to meet ever-rising customer expectations at a manageable cost. To do so, businesses must identify which parts of their supply chain process are not competitive, understand which customer needs are not being met, establish improvement goals, and rapidly implement necessary improvements.

Land That Contains Substances Environmental Sciences Essay

Metallic elements eat played an of import function in the development of adult male, gold and Cu, both native metals have been worked into desirable objects since 15000BC. progress smelting techniques were developed by 4000BC, used to pull out Cu from ores and within a farther 1,000 old ages, other metals were being extracted, including Ag, lead, Sn and Zn. The development of the extravasation furnace centuries subsequently led to the big scale production of Fe and steel ( sgm.ac.uk 2002 ) . The last 100 old ages has bump inton Great Britain shaped by the great industrial revolution and witnessed the development of a overplus of industries, notably, the steel, coal and chemical industries. Industrial visionaries , focused on the development of industry had non planned a sustainable afterlife and the effects to the surroundings were overridden by enlargement. It is this deficiency of planning that has led to historical industrial procedures leting waste to be disposed of by m erely tipping it onto the land, chemicals and natural stuffs were much spilt in situ ensuing in land taint ( sepa.org.uk 2012 ) .Contaminated landLand that imparts substances in or under the land that atomic number 18 considered to be a possible jeopardy to human being wellness or the Environment is considered to be Contaminated ( environmental-protection.org.uk 2012 ) . Contamination behind be categorised into assorted signifiers and can impact in different ways, depending upon innkeeper factors including type, concentration and the nature of the substance ensuing in a huge array of impacts to both human wellness and the environment ( sepa.org.uk 2012 ) .A study undertaken by the British Geological Survey ( BGS ) in 2009, estimates that in England entirely, there are around 15,470 hectares of land that is classed as foul ( nerc.ac.uk 2009 ) .Contamination is assessed on a lay site footing, in a command to ease the deployment of the most efficient and operable technique. In order to find the best technique, inside informations of the contamination ( s ) contained within the grease foremost necessitate to be assessed along with the type of land stuffs present at the surface and in the subsurface ( defra.gov.uk 2010 ) .Following sign probes, contaminations can be determined and classified into groups depending on their belongingss ( total fertilizer or inorganic ) ( Brown 2009 ) .Table 1 Contaminant categories used to find chastise technique applied. Adapted from ( defra.gov 2010 ) .OrganicTypical illustrationsHalogenated volatile organic compounds ( VOCs )1-chlrobutane, methoxyflurane, pentafluoropropan-1olHalogenated semivolatile organic compounds ( SVOCs )Chlorophenol, Tetrachlorophenol, ChlordaneNon-halongenated volatile organic compounds ( VOCs )Benzene, Xylene, propanone, Carbon disulphideNon-halongenated semivolatile organic compounds ( SVOCs )Polycyclic aromatic hydrocarbons ( PAH ) , phenolOrganic CorrosivesAcetic acid, aminobenzineOrgan ic nitrilesOrganonitrilesPolychlorinated biphenyls ( PCBs )PCB ( Arochlor ) -1016Pesticides / weedkillers4, 4-DDT, HeptachlorDioxins / Furans2,3,7,8-tetrachlorodibenzo-p-dioxin, 2,3,7,8-tetrachlorodibenzofuranInorganicMetallic elementsLead, Mercury, Chromium, ZincRadionuclidesRadioactive isotopes of U, radonCorrosivesHydrochloric acid, sulfuric acidNitrilesMetallic nitrilesAsbestosBlue, brown, whiteMiscExplosives2,4,6-trinitrotoluene ( TNT ) , hydrazineTable 1 is mean to supply a fundamental position of the categorization of contaminations, measuring the rightness of redress techniques is a complicated procedure in world, in world, several theatrical role contaminations allow be contained within the mark site, each class of contamination would be assessed separately to measure the pertinence of a redress technique ( epa.gov 2012 ) .Redress of contaminate landEnvironmental hazards associated with soil land are typically remediated a technique that seeks to take contaminations c ontained within the dirt ( ny.gov 2012 ) . Redress techniques are typically capable to an array of regulative demands Part 2A of the Environmental Protection Act 1990 that is based on the likeliness of important injury to human wellness and important pollution of the H2O environment ( northdevon.gov.uk 2012 ) .Appropriate redressThe appropriate redress solution should be implemented to ensue in the land being suitable for usage . Remediation should render the land no longer contaminated and the effects of any important injury, or pollution of controlled Waterss that has occurred has been remedied, the suitably selected redress technique can in many state of affairss see the degree of taint reduced to such a degree that any considered important hazard is minimum, this does non neverthe slight connote that all contaminations are removed wholly, in some state of affairss the contaminations are at such low degrees that they pose no hazard or that they are for good contained unmoved ( environment-agency.gov.uk 2004 ) .Remediation engineerings availableHistorically, the redress of contaminated land can be expensive and relies to a great extent upon procedures that are basically really proficient ( defra.gov.uk 2010 ) . Many of these procedures have involved rotund technology solutions, although considered to be really effectual, and in many instances, the merely feasible option, they have high environmental, societal and economic impacts ( clu-in.org 2012 ) .Categorization of dirt redress engineeringsSoil redress engineerings can be categorised into four distinguishable wide categories ( Table 1 ) harmonizing to the cardinal rules involved in the remotion / containment of contamination ( s ) which can be farther sub-divided into unmoved and ex-situ techniques ( ehu.es 2012 ) .In situ clean-ups require no dig of contaminated stuff, in situ techniques are frequently preferable because of their lower application cost nevertheless, the commonplace consensus is th at these techniques take longer to make the preferable position and are more hard to supervise because of non-uniformity in intervention because of discrepancies in dirt stuffs ( DETR 1998 ) . Ex situ attacks ( digging of a contaminated country ) and handling it on site ( antique situ, on-site ) or transporting it to a distant site for cleaning ( ex situ, off-site ) is by and large considered to be the more expensive option given the logistics of the operation, nevertheless, ex-situ techniques present the advantage of taking the bulk of taint forestalling farther mobilize ( iastate.edu 2012 ) .Table 1 Overview of both in situ and ex situ redress engineerings available, adapted from ( defra.gov. 2010 ) .In-situTechnologyBiologicalPhysicalChemicalThermalChemical oxidization and decreaseiElectro redressiiEnhanced bioremediation utilizing redox amendmentsi discoloriiiPhytoremediationiAir SpargingiBiospargingiStabilization and hardeningiiThermal TreatmentiVentingiiVitrificationiiiEx situBiopilesiSlurry stage bioreactorsiChemical oxidization and decreaseiSoil lavation and separation proceduresiiStabilization and hardeningiiThermal desorptioniIncinerationiEx situ dirt vaporisation extractioniiVitrificationiiiWater and float / vapour interventioniiiBiological redress engineeringsBioremediation uses micro-organisms ( barm, fungi or bacteriums ) to degrade organic contaminations bioremediation can be carried out both unmoved and ex-situ. The contaminations act as a nutrient beginning for the micro-organisms that break them down. Aerobic processes require a beginning of O, chase awaying C dioxide COa and H2O H2O ( clu-in.org 2012 ) ( Figure 1 )Figure 1 Conventional diagram of aerophilic biodegradation in dirt ( tamu.edu 2008 ) .Ex situ techniques include slurry-phase bioremediation, a procedure of keeping contact between micro-organisms and contaminations by adding H2O to contaminated dirts to organize slurry ( iastate.edu 2012 ) . Other bioremediation techniques include BioventingInjection of H peroxide ( H202 )Solid stage bioremediationLandfarmingDirt biopilesComposting ( clu-in.org 2012 ) .Bioremediation is an economical procedure for a wide scope of applications of organic wastes. Many of the procedures can be handled in situ avoiding the demand to transport risky stuffs from site ( sa.gov.au 2005 ) .Physico Chemical interventionsPhysical methods of dirt renewal are those that do non alter the physic-chemical belongingss of the pollutants stash away in the dirt to be cleaned ( cieh.org 2007 ) . Physical redress techniques include simplified procedures such as dirt extraction and storage of contaminated dirts along with more complicated and technological techniques ( defra.gov.uk 2010 ) . In the personal procedures, the stage transportation of pollutants is induced. In the chemical processes, the chemical construction of the pollutants is changed by agencies of chemical reactions to bring forth less toxic or better dissociable compoun ds from the solid matrix ( unido.org 2012 ) .Physical redress techniques offer a cost effectual solution that can be concluded comparatively rapidly, and devour really small technology or energy resources ( eugris.info 2012 ) . Physical applications can be engaged both unmoved and ex-situ, and have the advantage that a wide spectrum of pollutants can be removed from the contaminated site and that they can be widely administered ( little, local sites ) ( unido.org 2012 ) .Physical-chemical interventions include Dirt BlushingDirt lavation ( Figure 2 ) .Fracturinghypertext transfer protocol //renewcanada.net/wp-content/uploads/2010/03/swallowtail2.pngFigure 2 Dirt rinsing technique ( renewcanada.net 2010 )Thermal interventionsIt is by and large considered that thermic procedures are the most dearly-won, nevertheless, a speedy redress clip is offered as compensation ( unido.org 2012 ) . Thermal redress involves the debut of hydrocarbon contaminated dirts into a het vas and retaining tho se dirts until they sift a unvarying temperature. Contaminants are heated by the thermic procedure, heat is applied to increase the volatility, to fire, break up, destruct or run the contamination. The hazard of let go ofing dioxins into the ambiance is an of import consideration and hence, runing temperatures are limited to 800AF ( purdue.edu 2006 ) .Factors that influence the timescale of effectivity are the type and sums of contaminations present that scope from site to site, the physical size of the site and dirt stuff nowadays ( clu-in-org 2012 ) .Thermal techniques can be applied both unmoved and ex-situ, the rule advantage of unmoved techniques is that dirt can be treated without the demand to take and transport cut downing operating costs, nevertheless, unmoved techniques by and large take longer to de-contaminate a site and cost nest eggs are negligible. Ex-situ techniques involve the digging and remotion of contaminated dirts where they are exposed to high temperatures in intervention cells the cells contain contaminated media during the application. Although ex-situ techniques offer a decreased intervention clip, increased logistical deductions offset intervention costs ( clu-in-org 2012 ) .Thermal techniques typically include Hot gas taintVitrificationInjection of hot airThermal ConductionAdditional techniques are shown in tabular array?hypertext transfer protocol //www.emis.vito.be/sites/default/files/data_sheets/migrated/ synopsis % 20thermische % 20reiniging.PNGFigure 3 Diagram of thermic cleaning ( vito.be 2012 ) .2.0 A critical judgment of the effectivity of dirt redress techniques and the protection of groundwater2.1 The Groundwater system The largest available generator of fresh H2O ( Environment-agency.gov.uk 2012 )Water that is continually traveling through the environment is known as the H2O rhythm, nevertheless, most of the rain that falls will be soaked up by dirt, through the procedure of infiltration, H2O will soak farther down in to the land and finally into underlying stones, this is known as groundwater ( groundwateruk.org 2012 ) .2.2 The importance of groundwater70 % of the planetary capacity of fresh water is groundwater, 30 % of this sum is found within rivers, lakes and watercourses, many of these rivers and lakes etc. are fed straight by groundwater, it can non be underestimated how much groundwater plays an of import function within the human civilization, groundwater is the line of life afforded to planetary wetland sites and a major helper to industry in a planetary context ( environment-agency.gov.uk 1999 ) .Whilst groundwater is by and large of good biological quality, it is invariably threated by contaminations, pollutants that seep through the surface and into the groundwater system, pollution occurs from diffuse beginnings when a pollutant is spread onto the land in the signifier of an applied agricultural pesticide for illustration and besides from point beginning pollution, where a chemical spillage has occurred for illustration. Some pollutants inputs will of course degrade or will be filtered out as the H2O flows through permeable stones, but on many occasions, the pollutants are relentless types and have to be subjected to typically dearly-won redress procedures ( groundwateruk.org 2012 ) .Figure 4 ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ( mfe.gov.nz 2007 ) .3.0 Are dirt redress engineerings effectual at protecting groundwater?The mobility and destiny of contaminations that pull in dirt are determined by a figure of factors ( postpone? ) , in order for a comprehensive and realistic site hazard appraisal to be carried out, consideration should be given to the nature and prevalent conditions in the dirts, including geology, hydrogeology, hydrology, contaminant geochemistry, geotechnics, ecotoxicology and microbiology, one time these have been decently addressed, a predicted behavior speculative account of the contamination can be produced to help in the choice of the most efficient and cost effectual redress technique ( eugris.info 2012 ) .Relevant dirt and groundwater belongingss whitethorn includeRelevant contaminant Physico-chemical belongingss may includeSoil profileContaminant concentrationDirt texture ( comparative proportions of sand, loam and clay )Chemical speciation e.g. the valence or oxidization province of a metalPresence of mineral components such as clays, carbonates, phosphates, oxides and organic affair ( expressed as the fraction of organic C foc )Solubility in H2O ( or other dissolver if a non-aqueous free stage liquid is present )Moisture contentSorption ( soil-water divider coefficient Kd and organic carbon-water divider coefficient Koc )Particle size distributionOctanol-water divider coefficient ( kow )Bulk dry densenessVapour force per unit areaPorosity ( full and water-filled )Henry s Law invariableSorption capacity of the dirtBiodegradationpH and redox possibleNature of metabolitesMicrobial populationsVegetable consumption ( dirt to workings concentration )Elevation of H2O tabular arrayWeathering possibleGroundwater flow wayDiffusion coefficient in airHydraulic gradientDiffusion coefficient in H2OHydraulic conductionViscosity ( gases and bluess )Hydraulic dispersivityViscosity ( non-aqueous stage liquids )Table? Factors act uponing the destiny and mobility rate of contaminations in dirt, adapted from ( eugris.info 2012 ) .

A Multi-national state

A Multi-national state is a nation-state which composed of various cultures which often competes for the control. Because of this, there is instability within that state which earth-closet be overcome by several methods. One of these methods is by having certain federations within the state. Through this, each nation is granted with certain powers within the state. The affirmatory side in this is that it is easier to regulate, since these nations manage themselves. However, it could lead to problems resulting to competition between these nations. They should be given proper delimitations to avoid further conflicts (Xhaferi, 1998).Another method to maintain pause in a multinational state is the secession or the withdrawal of a nation within the state. This is achieved by complete separation of the nations. An example would be the separation of Czechoslovakia where Slovakia has seceded thus leaving Czech Re state-supported. The positive side of this secession is that the nations bec ome completely separated. They become individual nations which is greatly different back when they argon still merged with the other nations.The problem however, is that division of these nations would take them back to scratch, wherein they would have to work on becoming an individual nation. It is like starting a new country or nation from square one. This would require the attention of the whole nation wherein their cooperation is the biggest help in the success of their newly separated nation. They get out also have to work on establishing their international relations (Xhaferi, 1998).There is also another method to maintain peace in a multi-national state. This involves public mobility which could lead to civil wars. This would force the nation to take action which would lead to the formation of federations or the initiation of secession. This would however be very costly as well as damaging for those who will engage in the civil war.

Book review on enduring love

The basic story cable length to the take for is all ab unwrap a man who experiences a ballooning accident w present he and a group of other guys try to pull down a balloon that has a boy in, which is the headman of the air balloons grandson so they are all prop it down trying to get the kid out yet a strong gust of wind blows the balloon up and the four guys silence holding on are pulled up with it just before it gets too high three of the four take off off to safety which intern leaves one guy called Logan hanging on to the rope after a couple of minutes Logan looses his grip and slips to the genuinely end of the ope or a split second he continues to hold on but finally again his grip goes and he drops to his death in confront of this crowd of people. After the incident the main character for the rest of the book is Just left with this everywhere riding feeling of guilt, but as well deeper there was a man at the accident who comes outdoor(a) with almost post traumatic stress and as an onlooker as the lector you experience him turn uncontrollably obsess with the main character in the book and by the end of the book Jed whom is obsessed causes Joe and cassia his girlfriend to split up simply by getting in to Joes head by dint of the couple of letters he sends him.The book takes in the story several months to get the middle of the biz but the book passes within a year. To me what happened in terms of the accident is unusual as you dont here hot air balloon accidents everyday and the after events Im sure happen but dont come to devolve as this one did for archetype the fact Jed stalked Joe so relentlessly for that period of time so openly is never talked about let alone written in a book The plot line right from the begging grips you as it opens with the main character acting as a narrator talk through the day when he had a role to play in the loss of life and testicle accident caused itCharacters Real main characters in the book for me are Joe Rose Joe Rose is a middle-aged successful science Journalist living with his long-time girlfriend Clarissa Rose in London. He considers himself unattractive and marvels that Clarissa fucks him. He is the object of Jed Parrys obsessions. Clarissa Mellon Clarissa is Joes girlfriend and an English professor who specializes in the Romantic poet arse Keats. She loves children and is secretly devastated that she is barren.She loves Joes completely but she is ruled by her emotions and interpretive intuition. Jed Parry Jed Parry is a lonely young man who lives by himself in a large house he inherited from his mother. He is devoutly Christian, although he doesnt get any specific sect. He suffers from I feel syndrome that causes him to believe that a stranger is in love with you. (Interestingly enough there is a syndrome called Clearmalts syndrome which has the exactly the same symptoms) The object of his obsession is Joe Rose, whom he stalks.Jean Logan Jean Logan is John Logans wife and a history professor at Oxford. She struggles with Johns death, convincing herselt that ne was having an affair. Clarissa was interesting to regularize the least, as the book opens you find her to be very warming to Joe rose but very quickly as the proof memorialiseer you see that she instantly after the accident turns away from Joe you could say that Joe caused some of the consanguinity snitch but mostly it all comes from Clarissa.You see this instantly as they drive home yes you can say she still is in shock but when they get home the interaction between both of them is so odd the chatting at the table yes ill say that is normal but what happened after that the sexual play is benign, I think the author is trying to get cross the fact the two characters are still Jumpy and sketchy after both witnessing such a horrendous accident and uses the odd strong-arm contact as a way to show that.Its very easy to comment on the relationship between Joe and Clarissa but its harder to t alk about the interlockings. Again there is a blindingly obvious one of the conflict between Joe and Clarissa that develops but one I find to a greater extent interesting is the non conflict but awkwardness between Joe rose and Jean Logan for those who dont grapple is John Logans wife, the conflict if we call it that is when Joe goes round to Jeans ouse which may I say is a long drive to talk to her about Jed (the pedo) Joe almost invite himself in and sits waiting as Jeans makes some tea.Long story short the fact that a man that Jean doesnt know is sat in her living room as she makes tea for him waiting to talk to her about a guy who has an obsession with him, to me from the offset is Just going to cause so form of mental conflict. soulfulnessally all characters change over the course of the book but easily you can spot the person who changes the most is Joe rose and the amaze he is very confident and towards the end he turns into somebody with very low self-esteem.The bigge st and easiest change in the book surprisingly enough isnt Jed I feel its Joe as the yield of the incident is immediate even on the way home the shock of the accident starts to make its pock on Joe and his girlfriend there are long awkward chats in the kitchen and from there it Just goes down hill will say though Jed stalking Joe religiously doesnt help things but after what Joe saw, perceive and felt that breezy summers day it marked him as a dead man you couldnt see that when you start reading the book but as you dig deeper and start to think in depth more about what happened you easily make connections that urn into ideas and before you know it you find yourself predicting the rest of the book The story was written in first person. It helped the story as it put the person into the shoes of the book and truly helps the reader to get into the book and genuinely understand the dilemma that the characters are in throughout the book.Another factor that helped the reader get a gri p n the reader and hold them there until the book unfolds and ends is how the author really puts the reader in the story is how he describes the surroundings that the characters are in and how the time period really elps you not only believe the story line but shocks you that in this modern age not only do accidents happen like this but the after affects arent picked up by those around the characters for example Jed who is to his own accord until the point that others realise that he is a danger to those around him and society in general.To be completely honest and to wrap up the review id say I would recommend the book to people but will warn them ot the graphic paedophilia that takes place in the book also the sexual content isnt off putting but in places is hard to get to grips off until you read further on and realise why..